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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Consumer adoption of technological innovations ： ウィキペディア英語版 Consumer adoption of technological innovations Consumer adoption of technological innovations is the process consumers use to determine whether or not to adopt an innovation. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors, the characteristics of the new product, such as its relative advantage and complexity, and social influences, such as opinion leaders. In the context of technological innovations, the adoption process is also influenced by one or several new technologies that are incorporated in the new product. New technologies are likely to significantly affect the innovation's functionality or interface. Functionality refers to the set of potential benefits that a product can provide the consumer. Interface refers here to the specific means by which a consumer interacts with a product to obtain a particular functionality. Specifically, new technologies suggest four types of innovations with unique characteristics that are likely to affect the adoption process. Alternatively it can be looked at as a Paradox of Technology. ==Paradox of Technology== Donald Norman in his book, Psychopathology of Everyday Things, brings up the idea that there is a "Paradox of Technology". It describes when technology is improved upon. When a newer, better version is released it adds complexities making them difficult and frustrating for the standard end user. As that new technology matures, it becomes more simple, reliable, and powerful. New technology adds more power and capability but always at the expense of added complexity and sometimes-even reliability.〔Norman, Donald A. "The Design of Everyday Things."〕 Information and communications technologies such as Facebook experienced this phenomenon when they released the News Feed functionality to all users. The new groundbreaking feature was met with mass upheaval with only one in 100 messages about News Feed being positive.〔Quora. "Something To Consider Before You Complain About Facebook's News Feed Updates." Forbes. 02 Apr. 2013. Forbes Magazine. 01 May 2014 .〕 Now, News Feed is an essential feature of Facebook which users today would be outraged if removed. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Consumer adoption of technological innovations」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.